Chloë Sevigny, Alec Baldwin Turn Back Into Kids in Kiehl's Anti-Aging Zoolander Ads

Last week, Kiehl's and Paramount teamed up to promote Zoolander 2 ahead of its Feb. 12 launch with a real-life "Derek Zoolander Center for People Who Don't Age Good." A play on the first movie's "Derek Zoolander's Center for Kids Who Can't Read Good," the experiential stunt—temporarily set up in New York's West Village—offered visitors a ridiculous tutorial at the hands of (naturally) male models.

But marketing shop Night Agency also hyped the event with five videos featuring celebrities reading voiceovers about the benefits of the center's program—while on screen, children lip-sync the monologues as young-again versions of the weathered old stars.