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Pity Quentin the hedgehog. It's bad enough he's become a domesticated house-dweller, now his owners have partially wrapped him in gold foil for a Chipotle Mexican Grill contest. Sorry buddy, $10,000 is a lot of scratch. Quentin, looking like a beady-eyed, half-cooked bag of Jiffy Pop, is one of many people, places and things dressed up for the "Wrap What You Love" campaign to celebrate the chain's premium ingredients. The marketer, which is serving its own burritos in gold foil for a couple of months, enlisted pseudo-crafter Amy Sedaris to launch the promotion.
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