Chipotle Recycles Old Billboards Into Eco-Friendly Lunch Bags

Give that old advertising vinyl a second life

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Chipotle really wants you to know how much it loves the environment. It's already built a successful advertising strategy around trumpeting its commitment to sustainable farming. Now, the brand has taken to recycling the vinyl from its old billboard advertisements into lunch bags and selling them online to raise money for its charity organization. (Billboard bags have been made before—notably by Yak Pak and TerraCycle, which came up with messenger bags.) Under the Chipotle program, $18 gets you a super-fashionable accessory that will make you feel warm and fuzzy because you're so eco-friendly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in