Children's Television Is a Whole Lot More Tragic in France

DDB Paris created this lovely animated spot called "Colours" for TiJi TV, a French children's television network. In it, we see a child's explanation for why panda bears are black and white. Poor panda, he slept in late on the day the world was colored. It's a charming story with a delightful though sad ending. The animation was created by Akama Studios. It seems this is DDB's first spot for TiJi since 2008 when the agency created a similarly whimsical spot called "Balloon" (posted after the jump), in which a child imagines what happens to her balloon when she lets go of the string.