Children Born on 9/11 Star in This Uplifting Campaign About the Power of Doing Good

Turning hate into hope

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Transformation is the overriding theme of "Born On 9/11," Grey New York's integrated campaign for the nonprofit 9/11 Day organization—featuring PSAs that ask Americans to do at least one good deed next Friday to commemorate the 14th anniversary of the terrorist attacks on the World Trade Center and the Pentagon.

In effect, we're challenged to transform our thinking, to erase sad, hateful thoughts and to use 9/11 as a springboard for putting hope into action. That may sound simplistic or trite, but the ads hit all the right notes.

Various teens who share 9/11/01 as their birthday appear in the ads, and Hillary O'Neill makes a fine choice as the principal spokeskid.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in