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Controversy seems inevitable when you create ransom-note- style ads beginning with phrases like, “We have taken your son.” But apparently it’s the message, not the approach, that has put a quick end to a new poster campaign for the Child Study Center. The ads, which you can see at Osocio, were created pro bono by BBDO to raise awareness of psychiatric disorders like depression, autism, ADHD and OCD. The writing is terse and visceral.
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