Chew Trident, have a fabulous/terrible day | Adweek Chew Trident, have a fabulous/terrible day | Adweek
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Chew Trident, have a fabulous/terrible day

Trident A lot can happen to you in a short time when you chew a piece of Trident gum. In a matter of 40 seconds, judging by this new commercial by JWT London, you can get drenched by rain in an elevator, flown like a kite (by a kite!), sprayed with water guns by a unit of hot female cops battling a pack of black-clad bank robbers, greeted in English by a human-faced dog hanging out of a car window, and finally dumped in a giant freezer, where a polar bear shakes ice all over you. Imagine what an insane time you’d have if you chewed Trident and talked on a Motorola Razr 2 at the same time.

—Posted by Tim Nudd

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Topics: Gum, Jwt, Nudd, Trident
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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