Chevys handle nicely through wedding cake | Adweek Chevys handle nicely through wedding cake | Adweek
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Chevys handle nicely through wedding cake

Chevy-cake

Cake is a big thing in auto ads lately. Last year, Fallon London baked up that sedan-shaped cake for Skoda. And now we have this McCann Argentina spot in which a pair of twentysomethings drive their Chevy Spark through a giant wedding cake. The meaning of the stunt is unclear, but it probably has something to do with rebellion. The tagline is, "Life has just begun."

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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