Chevy Guys Live, Ford Guys Die in Silverado's Super Bowl Ad

Indestructible Twinkies also survive apocalypse

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

GM is airing three 60-second spots for Chevy on the Super Bowl. We had already seen two of them—"Stunt Anthem" for the Sonic, and the "Happy Grad" consumer-generated ad for the Camaro (which drags a bit compared to the :30, but apparently GM didn't think so). This morning, GM unveiled the third Chevy :60 for the game—an end-of-the-world spot by Goodby, Silverstein & Partners for the Silverado in which the Mayan apocalypse, scheduled for this year, has happened, and only Chevy truck owners have survived.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in