Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As game-ification grips the car-promotion world, simple giveaways have transformed into real-world journeys and entire online communities. Chevrolet and Goodby, Silverstein & Partners have come up with various fun and games to launch the new Sonic, the car "that's up for anything," under the theme "Let's do this." The brand wants you to prove that you're up for anything by performing little tasks (like baking a cake of yourself and eating it), submitting evidence of your feats (pics, or it didn't happen) and earning badges, Foursquare style.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in