Cheerwine endorses human-bear dance-offs


This Cheerwine soft-drink spot from the Hauser Group fits into two popular non-human commercial themes: dancing animals and guys in bear suits. Here, a slacker dude takes on a hirsute hoofer in a spirited dancing contest that must've had the actor in that heavy costume gasping for breath. Frankly, Cadbury's tap-dancing cows put both of these contestants to shame. By the halfway point, I was yelling at the bear: "Bite off his arms! Tear off his head!" The ad goes on a tad too long and non-violently for my liking. Where's that brutal Boston Bruins bear when you need him? He'd have burned the forest down!

—Posted by David Gianatasio

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