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On Thursday, Dictionary.com's homepage boasted a giant clickable ad for Cheer. The key word is G-I-A-N-T. Basically, the whole screen was an ad. Visitors had no problem spelling B-R-I-G-H-T-E-R and W-A-S-H, which appeared prominently in the ad copy, along with twin bottles of the detergent. The site's query window was quite secondary. TechCrunch bemoaned the ad's ugliness, and it's gone as of Friday morning, so maybe that had an effect. (Cheer does promise to remove unsightly stains, after all.)
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