Check out this Coca-Cola spec creative!

We hear this piece of Coca-Cola spec creative has been making the rounds in the ad community, but as of this week, the person behind it—freelance copywriter Tom Mullen of Exit 3A—has cut out the middleman by sending it directly to the media. Spreading spec creative virally is smart on two counts: 1) There’s an offchance it might get you hired, and 2) as one of our colleagues points out, if the advertiser actually does anything resembling the idea without your say-so, there’s plenty of evidence for a lawsuit.