Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This spot from ad shop Rothco for 98FM doesn't communicate much information about the radio station. We learn nothing of its programming, personalities or format. Since the broadcaster's in Dublin, Ireland, I'm guessing they play U2 and Van Morrison fairly often—and probably read soccer scores. As for the commercial, let's just say that when a seal appears at your feet in a puff of smoke and says "I'm a metaphor for 98FM" in a bizarre Spanish-sounding accent, it holds your attention.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in