Charlie Sheen Storms Back With Great Ads for DirecTV and Fiat

Whatever doesn't kill you makes you funnier

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There was always a pretty good chance that Charlie Sheen, if he made it through last year's haze alive, would eventually make a return to reputable advertising—meaning not just borderline-incoherent sponsored tweets. And sure enough, here he is in new commercials for DirecTV and Fiat. Both are actually pretty damn good. Of course, to be credible whatsoever, both spots had to make fun of Sheen. The DirecTV spot, from Grey in New York, does the best job of this—suggesting that a personal encounter with Sheen only happens at the end of a long slide into degradation (set in motion by the frustration of having regular cable TV).

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