Cereal will resent your Dunkin' Donuts habit | Adweek Cereal will resent your Dunkin' Donuts habit | Adweek
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Cereal will resent your Dunkin' Donuts habit

I haven't been a big fan of Hill, Holliday's recent Dunkin' Donuts work, but this latest "Where's Dan?" ad strikes just the right chord. There's a cube-jockey workplace setup, and I figured we were in for some more stale Office-style banter. Not so! The real action's back home in Dan's cupboard, where animated cereal-box characters bemoan their former breakfast mate's newfound love of Dunkin' food. It's a cute idea done well, and it resonates with me, because as a kid I'd hold entire conversations with Toucan Sam, Cap'n Crunch and the Trix rabbit at the breakfast table. But that was 30 years ago, and today I know better. The Cap'n's evil and just wants to escape his cardboard frigate and embark on a bloody quest for world domination. Tony the Tiger's the only one I listen to now. What's that, Tony? I should buy more Frosted Flakes because they're grrrr-eat?

—Posted by David Gianatasio

See also:
Dunkin' Donuts helps plump up the piggies
Are Dunkin' Donuts better for you than TV?

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