CEOs discover this cool thing called Twitter


More evidence that Twitter has jumped the shark: Agency CEOs are getting into the act. Perhaps inspired by the Twitter tutorial arranged by WPP CEO Martin Sorrell, JWT head honcho Bob Jeffrey yesterday began Twittering his every thought. So far, his mind is clearly on Davos, the subject of each of his four updates, including: "Prepping for Davos. Anxious to listen to experts talk about what's next for the world's economies and implications for our biz." So far, no details on his legendary fitness regimen. Jeffrey isn't the only agency honcho oversharing. AKQA's Tom Bedecarré, Deep Focus's Ian Schafer and Real Branding's Mark Silva are all Twitterers. And of course, there are the imposters, like Dan Wieden and a pretty funny one for Lester Wunderman.

—Posted by Brian Morrissey

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