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Verizon Wireless, Pontiac and CBS have teamed up to create some special commercial content. Earlier this week they began airing a serial about a man trying to rescue his wife from kidnappers. Episodes of “The Courier” are about 60 seconds long and are running on CBS prime-time programming. They also contain clues that can help viewers compete to win a car and are downloadable to cell phones via VCast from Verizon Wireless. More info is at CBS.com.
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