Cavemen: on the rise, or on the decline?
So, after reading a Wall Street Journal story yesterday about Anheuser-Busch’s latest campaign (“Inner Caveman Returns to Bud Light,” subscription only), I thought I might be on to a trend: the rise of caveman chic. Think about it. Geico scored a hit by offending cavemen. FedEx got nominated for an Emmy for having cavemen attempt to deliver packages in the pre-jet/pre-Nashville Memphis era. Three makes a trend, and the new Bud Light spots, featuring Zagar and Steve, would seem to be No. 3. Or is it? Despite the WSJ’s thesis, Zagar looks more like a South American tribesman than a Neanderthal proper. Plus, can it really be considered a new trend if AdFreak has been obsessing about it for almost a year already (witness here and here)? Too bad. I was all set with a Rob Becker joke.
—Posted by Aaron Baar
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
