‘Cars’ campaign features ads within ads

The ever-vigilant Movie Marketing Madness introduces us to the Web site for Cars, the latest film from Pixar. It’s set up like a showroom. One of the more enjoyable aspects of the campaign is its use of mock ads, like this one, to promote the cars themselves. This is the only “print ad” so far, but more are on the way. The trailer gets in on the act, too—the first half sounds like a car ad.