Carnival enlists fun director who directs fun | Adweek
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Carnival enlists fun director who directs fun

As part of its new campaign from Arnold, Carnival Cruises has introduced a "fun director," though he doesn't seem like much fun to me. This dude's tightly wound and intense, a high-school track-coach type who puts guests and himself under extreme pressure to enjoy themselves. His catchphrase is, "Buckle up, buttercup," which for various reasons is the last thing passengers want to hear on an ocean voyage. His appearance makes me wistful for the ultimate cruise director: Julie McCoy, portrayed by uber-perky Lauren Tewes on The Love Boat, who never hesitated to upgrade guests to Captain Stubing's table for dinner if it would further the cause of '70s-era piña-colada-fueled love. Another thing that bugs me about the fun director: He sorta resembles Gopher.

—Posted by David Gianatasio

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