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Carlsberg doesn't do things half-ass. If the Danish brewer is going to do something, it will make it the best in the world—at least, according to three new ads admitting that might not actually be true at all.
The campaign, by 72andSunny in Amsterdam and the new Copenhagen office of New York's MacGuffin Films, imagines what would happen if Carlsberg made erotic dramas, sang karaoke or taught language courses. In each, it would excel—"probably," the ads say.
The campaign marks the return of the famous "If Carlsberg Did" theme after an absence of four years.
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