Advertisement

Carlsberg crafts refreshingly useful print ad

Carlsberg1

You can debate the effectiveness of magazine advertising all day long, but this Carlsberg ad from Belgian agency Duval Guillaume is undeniably useful. Follow the instructions, and you can use the flimsy piece of paper to open a bottle of Carlsberg. That's pretty cool, but does it make this "probably the best ad in the world"? Not if you consider the likely inspiration—this YouTube video (1.8 million views) showing a guy using a piece of paper to open, yes, a bottle of Carlsberg. Via Adland.

See the ad itself after the jump.

Carlsberg

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS