Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you thought there was no way to top a Paris Hilton-Hannah Ferguson slow-motion car-washing, sex-eating burger-palooza, you'd be wrong, Carl's Jr. wants to tell bros.
Supermodels and celebutantes don't have the market cornered, after all, on using their scantily clad bums, stripper moves and garden hoses to hawk fast food. Along comes Aqua Teen Hunger Force's Carl Brutananadilewski, a husky, hirsute late-night star, to show everybody how it's done.
Just don't eat that burger before you see the new commercial, airing online and during Cartoon Network's Adult Swim, where Aqua Teen Hunger Force anchors the block and Carl regularly heckles his neighbors Meatwad, Master Shake and Frylock.
Though lacking in the bronzed beauty and sex appeal of the burger joint's former brand ambassadors—Padma Lakshmi, Heidi Klum and Kate Upton among them—Carl "brings a certain willingness to the role and a unique interpretation of fresh baked buns," said Steve Lemley, svp...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in