Carl's Jr. ads defend the pursuit of fattiness | Adweek Carl's Jr. ads defend the pursuit of fattiness | Adweek
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Carl's Jr. ads defend the pursuit of fattiness

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This being election season, it means lots of patriotic imagery used in somewhat cynical pursuits. Carl's Jr., never one to miss an opportunity to hawk a new meat-product innovation, is rolling out a stop-action commercial in which Lego-like figures reenact the deliberations over the Declaration of Independence. The twist here is that the Founding Fathers take time out to come up with a nutritional abomination called the Philly Cheesesteak Burger. (Get it, they're in Philadelphia?) You might think this is just a cheesesteak on a hamburger bun. You'd be wrong. It's the full cheesesteak, with grilled onions and peppers, atop a cheeseburger. In the spot, Thomas Jefferson refuses to sign the document until he gets both his cheesesteak and cheeseburger on. This kind of of awkward compromise, in more serious matters, eventually led to the Civil War. In this case, Carl's Jr. is merely creating yet another artery clogger for an already obese nation, a mass-produced food product that comes larded with 45 grams of fat and more than 1,400 milligrams of sodium. The KFC Double Down clearly started a gross fast-food arm's race that inevitably leads to the KFC Skinwich. Carl's Jr. also has a bunch of other Philly-themed stop-motion Lego videos online. See them after the jump. Yes, one includes Lego Rocky. UPDATE: Blip.tv created the Lego vids.


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