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Snow fell last Friday in Minneapolis, even though the temperature was over 70 degrees.
Of course, it was all just part of an ad campaign.
Caribou Coffee engineered the freaky flakes at around 8:25 p.m. at the Basilica Block Party music festival, which draws about 25,000 fans and this year featured bands such as X Ambassadors and Death Cab for Cutie. Street Factory Media and Legend PR worked the snow machines to promote the new Caribou Coolers blended iced coffee beverages.
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