CareerBuilder ad an extravaganza of misery | Adweek CareerBuilder ad an extravaganza of misery | Adweek
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CareerBuilder ad an extravaganza of misery

CareerBuilder is returning to the Super Bowl not with chimps but with cube monkeys—desperate office drones apparently not bright enough to see the signs that their work life sucks until the job site sets them straight. This ad from Wieden + Kennedy shows us a woman screaming as she arrives at work, a boss flagrantly disrespecting his staff, a guy at his desk who wears just a Speedo, and somebody punching a koala bear. In other words, it's just like every office on earth. So, this campaign basically insults the intelligence of its target audience, because anyone not sailing by on a trust fund knows that most jobs ultimately crush your soul. Except for AdFreak, of course, where the boss is a koala, all sweet and cuddly—and we scream because we love working for him so very very much. Now, if you'll excuse me, I have to head down to HR. Something about my "bad attitude." Jerks. Where's that Speedo?

—Posted by David Gianatasio

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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