Captain Morgan has organized a “pose-off,” in which fans of the rum are encouraged to snap photos of themselves striking the same pose that the jolly old captain does on the bottle. There are instructions on the Web site for how to achieve this: “1) Right hand on right hip; 2) left hand on raised left knee; and 3) turn head, arch right eyebrow and laugh!” So far, the submissions are fairly pathetic. Before attempting to emulate the captain’s “roguish attitude,” these people need to learn their left from their right, and what a knee is. One guy is striking his pose while passed out on a couch—apparently believing he was supposed to show the typical Captain Morgan drinker, not the captain. It’s a shame Captain Morgan himself isn’t still blogging. He could set these posers straight.

—Posted by Tim Nudd