A Cappella Singing Is Harder in Backseat of a Speeding BMW Swiss stunt veers off-key

Ho ho ... hum. Guess how "Jingle Bells" sounds when sung by an a cappella choir riding in the backseat of a wildly speeding and skidding BMW driven by a professional race-car driver. If you said "Pretty bad," you'd be right! In Switzerland, the automaker buckled four caroling members of the Zurich Acapella Group into a BMW M135i driven crazily on a track by Martin Tomczyk. I'd like to report that hilarity ensued, or that something even mildly compelling took place, but that's frankly not the case. It's so predictable: the screeching tires, roaring engine and understandably off-key caterwauling of the performers. Some commenters have suggested the singers over-acted on purpose, making outrageous scaredy-cat faces for the camera. Maybe so ... but really, who cares? (Alas, there's no fiery crash to liven things up.) Volkswagen did a similar, marginally more engaging commercial with folks who do stuff really fast—a speed talker, a lightning-fingered guitarist—unable to perform their specialties when driven around at high speeds. The lack of any real tension yields minimal entertainment value and makes such spots as exciting as a long winter's nap.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS