A Cappella Singing Is Harder in Backseat of a Speeding BMW

Swiss stunt veers off-key

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Ho ho … hum. Guess how "Jingle Bells" sounds when sung by an a cappella choir riding in the backseat of a wildly speeding and skidding BMW driven by a professional race-car driver. If you said "Pretty bad," you'd be right! In Switzerland, the automaker buckled four caroling members of the Zurich Acapella Group into a BMW M135i driven crazily on a track by Martin Tomczyk. I'd like to report that hilarity ensued, or that something even mildly compelling took place, but that's frankly not the case.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in