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Flip books haven’t been a major part of anyone’s marketing efforts since, oh, probably the late 1800s. But with everyone cutting back their media budgets, custom flip-book maker Flippies sees an opportunity for the original motion pictures to make a comeback. "History has demonstrated that flip books are the ultimate recession-proof marketing tool," Flippies president Jeffrey Kay says. "Right now, flip books are to marketers what meatloaf is to comfort food." Though it has trouble with SAT-exam-type analogies, Flippies has built a solid business and boasts a client list (MTV, Subaru, L’Oréal, Puma, AT&T, etc.)
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