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A creative team from DDB Sydney gives the Cannes Lions logo a sex change—and proposes a "Cannes Lioness" category—as a way of challenging the creative festival to reward work that reverses the trend of gender-based objectification in advertising.
The 90-second video below, "Sex Sellouts," explains the idea, though the judging criteria for the proposed category are awfully vague. (We're told the Lioness honors work "that changes the culture of objectifying women in order to sell stuff," but that's about it.)
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