Cancer Survivors Who Had Double Mastectomies Star in Amazing Underwear Ads

Challenging feminine ideals

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Of all our body parts, we humans objectify breasts as the most inherently feminine, right? They serve a utilitarian purpose, sure, but they're also soft and sexy and men don't (typically) have them.

But what happens when you undergo a double mastectomy to beat cancer, and then you opt—as nearly 58 percent of women do—not to have breast reconstruction surgery? Are you somehow less feminine? The answer is obviously a resounding no, and that's what a new ad campaign from gender-neutral underwear company Play Out is looking to communicate.

The campaign features three proudly breastless women—Emily Jensen, Jodi Jaecks and Melly Testa.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in