Canadians not sure what to think about milk

Cossette gets silly for Canada's Prairie Milk Marketing Partnership in a new campaign focused on dispelling "milk-related rumors." One spot is below; see four more after the jump. The first ad informs us: "Fact: Milk contains protein, which helps build and repair body tissue, like muscles. Fiction: This muscle-building benefit is exponentially greater in cats." The kitty in question gets mega-ripped, shatters the place-settings at the dinner table and shreds the upholstery. Most cats manage to accomplish this without massive biceps.