Canadian Tire has power over the seasons

There’s a decent payoff at the end of this initially perplexing Taxi spot for Canadian Tire, but I’m not sure viewers will hang in for it, if only because that “Summer Breeze” song sucks so damn much! This is actually a fairly cerebral and well-executed concept, the type of commercial Philip K. Dick would’ve created if he had been a copywriter. PKD was, however, not an ad scribe but a mind-bending novelist whose works inspired Blade Runner, Total Recall and Minority Report.