Canadian ads take on issue of child soldiers


These simple yet powerful ads by Canadian agency John St. for hit the target dead center. The print posters, via Ads of the World, appearing in Toronto and elsewhere, show munitions of war replacing toys, as crayons morph into bullets and hand grenades dangle from a nursery mobile. Most emblematic of all is this wind-up kid-soldier, symbolizing the deadly playthings children become when forcibly conscripted. Below is a TV spot that suggests that doing nothing about the problem is a major part of the problem.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS