Canadian Ad Shines a Harsh Light on Elder Abuse

Acart's spot is frighteningly grim

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

An elderly woman and her caregiver are chatting over tea when darkness descends and the younger woman's smiling countenance turns malevolent and her tone grows harsh. "It's just another thousand. This investment's a sure thing. You're so sweet—I'll return your bank card the next time I see you." She concludes with an almost demonic outburst: "Sign the check or find someone else to look after you!" Then the light returns, and the placid scene continues.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in