Canada's kids facing bleak, sports-less lives | Adweek
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Canada's kids facing bleak, sports-less lives

This Taxi spot for Canadian Tire's Jumpstart program takes a bit too long to get off the "sidelines" and make its point. Still, it presents an effective visual metaphor for how kids feel when they don't have the financial means to play organized sports. The kid really does look sad, and I like how the jocks in their snappy uniforms ignore him as they run past at the end. Yeah, he's got a rough road ahead, with more noogies and wedgies than I care to consider. All that's left for him is to read books and build his mind. And that won't get him anywhere in life, now will it? Via Ads of the World.

—Posted by David Gianatasio

See also:
Play sports as a child, avoid shame later on
Canadian Tire has power over the seasons

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