Canada Gets a Little More Violent in Spoof Tourism Ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Canadian tourism advertising takes a violent turn in Jimmy Kimmel's faux commercial that uses footage from the riots in Vancouver after the Canucks lost the Stanley Cup finals. A voiceover informs us that in the land of strip malls and snow, "The people aren't nice anymore." If you check out last year's disturbing spot for Idle Free Calgary, you'll see that Canadians have been pissy for some time. Last week, after the Canucks lost in seven games to the Boston Bruins, some stick-wielding, puck-headed hosers ran amok.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in