Canada church loses its mind with joints ad

"Does it matter how you achieve your spiritual high?" asks this ad directing users (ha!) to a Web site called WonderCafe.ca, a forum for religious discussion and debate. (See the full ad here.) You'll notice that joints form a cross. The work is from Smith Roberts on behalf of the United Church of Canada. They're Protestants. I knew right away the ad wasn't touting a Catholic venue. From what I recall from Catechism class, sacrilegious shenanigans of this kind would merit a stern lecture and about 10,000 "Hail Marys," though not a ruler across the knuckles.