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When life gets unbearable, you need an escape claws.
If you're thinking such silly wordplay heralds a campaign with ursine imagery, you're right. In "Bears," a delightful minute-long TV spot touting Center Parcs' holiday villages in the U.K., the titular beasts stand in for a typical family of four. They shamble through dreary days at home and in the office, disconnected from one another and thoroughly beaten down by the drudgery of urban existence.
"The brief was to tell a story about how Center Parcs creates family togetherness," Andy Fowler, executive creative director at ad agency Brothers and Sisters, tells AdFreak.
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