Can This Audrey Hepburn Spot Please Fall Into the Gap?
Why do I find this new spot from the Gap so cringe-inducing? Ahh. Could it be that it features a Funny Face-era Audrey Hepburn dancing to AC/DC’s “Back in Black”? The new commercial, which landed in my e-mail box over night, is meant to relaunch Gap’s skinny black pant, according to creative director Trey Laird, who talks about the ad in this video on the Gap site. While I get the point, there’s something so discordant about Angus Young teamed with Audrey Hepburn that I hope I never see this commercial again.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
