Can anything make an AirTran flight better?

Cramer-Krasselt's latest campaign for AirTran focuses on phony brainstorming sessions at Mindflow Consulting, supposedly hired to figure out "what AirTran should put on every flight." The two actors work hard in the 15-second clips to elevate the stale-feeling material, and for the most part they do OK, with decent comic timing, delivery and chemistry. They'd be well cast as workmates in a sitcom—perhaps Trust Me would have been better with these two. Some of their discarded brainstormed suggestions—haircuts, Xboxes, Belgian waffles, history lectures—don't sound so implausible, and would go a long way toward reliving the tedium of circling O'Hare for three hours on a foggy night. And they shouldn't discard the notion of balloon animals so fast—a plush variation's been popular on Carnival Cruises for years.

—Posted by David Gianatasio

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