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Female empowerment was a major advertising theme in 2013, particularly in the area of self-esteem—led by Dove's "Real Beauty Sketches." But freed of client constraints, can ad agencies alone get women to love their bodies?
Marie Claire Australia asked six shops to try—OgilvyOne, Publicis Mojo, M&C Saatchi Australia, Airborne, Whybin\TBWA and DDB Group Sydney. Each produced a print ad on the topic. You can see all of them here. OgilvyOne's entry, above, is probably the most striking and memorable.
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