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Oh, a wise guy, eh?
Just in time for Advertising Week, BBDO and Campbell Soup introduce a new brand mascot, "The Wisest Kid in the Whole World"—basically a little boy with a really long beard who sits atop a pile of rocks, guru-style, and dispenses soup-related advice for parents. Most of what he says—"When the mouth slurps the belly smiles," "More ways to dunk than can be thunk" and "Mealtime is no paradox"—reminds me of the stuff I read on lists of crappy brand tweets.
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