Campbell's picks new mama's boys | Adweek Campbell's picks new mama's boys | Adweek
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Campbell's picks new mama's boys

Hasselbeck_1 Am I out of the loop in never having heard about the Campbell’s Chunky Soup “Mama’s Boys” campaign? And I would think that, as the mother of an 8-year-old boy, I might be in the demo. But no matter, the campaign continues, with (can it be a coincidence?), the quarterbacks of the two Super Bowl teams being picked as the “boys.”—Ben Roethlisberger of the Super Bowl champion Pittsburgh Steelers, and Matt Hasselbeck of the Seattle Seahawks. Alongside, of course, their mothers, Brenda and Betsy. According to this release, the campaign has been around for awhile. The Eagles’ Donovan McNabb, and his mother, Wilma, will be appearing in the campaign for the sixth year in a row. Actually, if you bother to read the fine print of the release, you'll  notice that the campaign isn't targeted towards mothers, but to grown men whose talents in the kitchen go only as far as opening cans of soup.

—Posted by Catharine P. Taylor

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