Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Am I out of the loop in never having heard about the Campbell’s Chunky Soup “Mama’s Boys” campaign? And I would think that, as the mother of an 8-year-old boy, I might be in the demo. But no matter, the campaign continues, with (can it be a coincidence?), the quarterbacks of the two Super Bowl teams being picked as the “boys.”—Ben Roethlisberger of the Super Bowl champion Pittsburgh Steelers, and Matt Hasselbeck of the Seattle Seahawks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in