Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It's not every day someone forwards you an ad with the question, "You wanna see a bunch of naked cursing dudes?" Um … maybe? Calvin Klein's new X campaign is just that: a bunch of dudes cussing in their underwear. The words are bleeped out, but the abs are on full display. This time, instead of paying for one David Beckham, they got four hot men: Twilight star Kellan Lutz, Japanese footballer Hidetoshi Nakata, Spanish tennis player Fernando Verdasco and True Blood star Mehcad Brooks (click the links to watch their individual videos).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in