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Has the bear on California’s flag sloughed off to seek a better life in Nevada? Apparently so—and so should California businesses. That’s the humorous message behind a new Nevada ad campaign that promotes economic investment in the state. The work includes a Missing: California Bear Web site, which has funny, low-budget “news reports” about the AWOL animal, and outdoor ads on buildings in L.A., Sacramento, San Francisco and San Diego. Missing animals are a theme lately.
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