Cadbury's gorilla actually a total lightweight

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DDB Stockholm, the agency perhaps best known for its weird McDonald’s ads, whipped up this eye-catching, stomach-turning poster for the Roy Awards, which they tell us is "one of Sweden’s most prestigious awards for commercials." It’s also a major booze fest—so much so that not even Cadbury’s gorilla can hold all the liquor down. See the full poster here.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in