Cable nets find vibrator ad quite pleasurable | Adweek Cable nets find vibrator ad quite pleasurable | Adweek
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Cable nets find vibrator ad quite pleasurable

Trojan

Here's something refreshing for the ad business—a commercial you'd expect to provoke some outrage but that's been greeted with a collective shrug. The spot, by Sullivan Productions, is for a new Trojan vibrator called Tri-Phoria, and as The New York Times reports, it's found its way beyond the cloistered late-night commercial pods and into early-evening slots and even daytime cable TV on networks like Comedy Central, Spike and VH1. Not a single network has rejected it outright. This is because Trojan agreed not to use the word "vibrator" or show the product in the ad—major concessions, but worthwhile, as it's not difficult to figure out what they're selling. Brian Fays, evp for advertising at MTV, tells the Times: "At first there was a certain amount of trepidation that maybe the viewing public wasn't prepared to see a commercial with vibrators, and we automatically put it in the overnight slot, but we opened it up because, instead of it being taboo, they got their point across subtly."

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