Buy this stereo despite the psycho hamster
The commercial above, by Lowe Brindfors in Sweden for an electronics retailer, picks up where advertising's previous psychotic rodents left off—in particular, the kidney-eating guinea pig from the G4 Midnight Spank spot below, as well as Las Vegas tourism's killer chinchillas. The hamster here is more visceral than the chinchillas, and more guinea-pig-like in its Monty Python-style infliction of carnage. The somewhat flimsy premise of the ad is that the retailer's stereos give songs like Hall & Oates' "Maneater" some added emotional heft. I actually own "Maneater" on cassette and 45-inch vinyl (yes, I'm 118 years old), but tastes change, and given a choice today, I think I'd rather fight a crazed, flesh-eating hamster than listen to Hall & Oats. Unless they're playing "Rich Girl." That song still rocks.
—Posted by David Gianatasio
Previously on AdFreak:
Kia Soul awesome if you're a giant hamster
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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